Our Culture


Do the right thing

Our ethos

At PREM Group, we believe in doing the right thing always. This ethos operates on both a commercial and a human level. We have a practical, entrepreneurial spirit. We evolve and adapt, making smart commercial decisions that are performance-driven, yet we work with a higher purpose. We aspire to set industry standards.

We want PREM Group to be synonymous with quality and innovation. The PREM Group principle of doing the right thing trickles down through our organisations. It means doing the right thing for stakeholders, for our people, for our clients, for the industry we love and ultimately for our guests.

PREM Group Team Photo

Our Ethos

At PREM Group, we believe in doing the right thing always.


Giving Back to the Community

The team at PREM Group are encouraged to participate in charitable initiatives through work. Some of the many charities we support include Beyond the Moon, Ronald McDonald House and Mercy Efforts for Child Protection Against Trafficking with the Hospitality Sector (MECPATHS) to name a few. We hold our own annual fundraisers including cycling and golf events as well as bake sales and supply collections for the homeless and people in need. We seek out opportunities wherever we can to share skills, co-ordinate charity events or participate in fundraising activities. 

Beyond the moon

Our Nominated Charity

Beyond the Moon offers families with a seriously ill child the opportunity to enjoy a memorable, cost-free vacation in a child-friendly environment and to spend carefree quality time together, far away from hospitals and treatments.
PREM Group has been supporting Beyond the Moon for 14 years and in that time we are delighted to have has raised over €200,000 to send 44 families on the holiday of a lifetime.
When you visit our hotels and apartments, you may notice “Beyond the Moon” collection boxes and donation envelopes in our reception areas and guest rooms. All monies donated go directly to this wonderful charity. Next time you stay at one of our properties, we would be most grateful if you could please spare some change to help this wonderful cause. Every donation counts, no matter how small.


LIFT Ireland - 'Leading Ireland's Future Together'

PREM Group believes that no matter your role within the company everyone is called upon to be a leader at different points in time. That is why we have partnered with a not for profit organisation called LIFT Ireland, whose aim is to improve the quality of leadership in Ireland, one conversation at a time. For us it was important that LIFT could be an inclusive programme that would stretch across all our regions. We are very grateful to LIFT Ireland who permitted and facilitated the roll out to colleagues in Belgium, the Netherlands, Scotland and England in addition to the team in Ireland. The partnership is expressed in a simple programme that enables our team members to get together regularly in small groups and consider different leadership skills such as listening, respect, positive attitude, empathy and diversity & inclusion. We find that reflecting on these aspects of leadership promotes a healthy working culture and supports our ethos ‘do the right thing’. Collectively we have established a common understanding of what good leadership looks like. This has an impact on our every day actions at work, which translates into better company culture and ultimately better business performance. 

What Our Team Say

Life With PREM
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